Advertisement Writing

 Advertisement Writing 

Format

 Examples

An Advertisement is a kind of public notice asking for or offering services or buying and selling property, goods etc., or providing information about missing persons, pets, etc.

There are two kinds of advertisements:

1.    Classified;

2.    Commercial 

Classified Advertisements:

You will come across classified advertisements in the columns of newspapers and magazines. Important features of a Classified Advertisement are:

·         No blocks, no designs and the language to be factual.

·         Simple, formal and to the point.

·         Comprehensive, yet must not leave any important matter.

·         Never be too lengthy (confine to the word limit).

  

Important Tips to be followed

Classified advertisements

1.    Clearly state the category at the top, e.g., Tor Sale’, ‘To Let’, etc.

2.    Give all necessary details in points using common Answer:

3.    Give contact address, name and telephone number.

4.    Put the matter in a box.

 Kinds of Classified Advertisements

1.    Situation Vacant/Wanted

2.    Lost and found

3.    Sale and purchase

4.    Accommodation wanted

5.    Educational

6.    Placement services

7.    Matrimonial

8.    To Let

9.    Tuitions

10. Packers and Movers

11. Kennel

12. Travels and Tours

 Necessary Information
Situation Vacant

·         Specify the post and number of vacancies

·         Qualities of the person required

·         Name of the Company (optional)

·         Age and sex of the candidate

·         Payscale and perks

·         Mode of applying

·         Contact address and phone number

 To-Let

·         Type of accommodation, Number of rooms/ floor

·         Whether it is independent or an apartment.

·         Rent expected

·         Type of tenant required: Bank employee / small family.

·         Whom and when to contact.

·         Contact address/phone number

 Kennel;

·         Breed of dog

·         Age

·         Colour

·         Training

·         Price expected

·         Contact address and phone number

 Packers And Movers

·         Specify the services

·         Give reason why you should be given a chance

·         Area of work

·         Whom to contact

·         Contact address and phone number

 Vehicles For Sale

·         Make Maruti/Hyundai/Honda, etc.

·         Model/colour/accessories/year of manufacture/mileage

·         Condition

·         Ownership details

·         Price expected

·         Contact address/phone number

 Property For Sale
 Plot for sale:

·         Location: where it is

·         Area: In sQuestion metres/yards

·         Name of the development authority

·         Price expected

·         Contact address/ phone number

 Lost And Found

·         Begin with LOST/FOUND

·         Description of the article

·         When & where the article was lost/found

·         Reward for finding it

·         Contact address and phone number

 Travels And Tours

·         Name of the agency

·         Destinations and durations

·         Details of the package

·         Discounts, if any

·         Contact address/phone number

Tuitions

·         Classes and subjects

·         Special qualities of the tutor

·         Qualifications and experience of the tutor

·         Previous results of his/her students

·         Contact address/ phone number

 Housi/Flat For Sale

·         Type of accommodation. No. of rooms/floor

·         Whether it is independent or an apartment

·         Price expected/negotiable

·         Location—where it is

·         Area: In sq. metres/ yards

·         Name of the development authority

·         Whom and when to contact

·         Contact address/phone number

 Commercial Advertisements:
Commercial or Display Advertisements

·         These are designed for commercial purposes.

·         Require more space, hence are costly. Must be attractive with visuals, catchy phrases and slogans 

Main Features:

·         Must be attractive with a catchy caption, heading or sub-headings.

·         Figurative language (alliteration and metaphors especially).

·         The proportionate spacing of fonts with different sizes.

·         Usually attractive with catchy slogans, punch lines, witty expressions, pictures or sketches.

·         Special offers or discount, if any.

·         Details of the product or event given in a clear, precise way.

·         Give name, contact number and address of the advertiser.

·         Present the matter in a box.

 Advertisement

Short Answer Tvpe Questions

Question 1.

You are Manisha of 10, Rajaji Nagar, Bangalore. You want a Maths teacher for your son who is a class 10 student. Draft a suitable advertisement in not more than 50 words stating your requirements. (Delhi 2009)

Answer:

Wanted An experienced male Maths teacher as a private tutor for an Xth standard boy. Candidate should have at least 10 years experience of teaching Maths in a public school. He should be a strict disciplinarian to be able to deal with the student on a stern note. Remuneration no constraint for the right candidate. Apply with complete details to Manisha, 10, Rajaji Nagar, Bengaluru.

Question 2.

You want to sell your newly built flat. Draft a suitable advertisement in not more than 50 words to be inserted in the classified columns of ‘The Hindu’ giving all necessary details. You are Niranjan, 247, J.P. Nagar, Bengaluru. (All India 2009)

Answer:

New flat for sale Newly built, ideally located flat for sale on M.G. Road. Two bedrooms with attached toilets, huge drawing-cum-dining and servant room, spacious and well-lit. Barely 10 minutes drive from the airport. In close vicinity of reputed schools and multi-speciality hospital. Expected price: ?25 lacs. Contact Niranjan, 247, J.P. Nagar, Bengaluru.

Question 3.

You are General Manager of Ivy Software Solutions, Agra Cantt, Agra. You need a software engineer for your organisation. Draft an advertisement in not more than 50 words to be published in ‘The Times of India’ under the classified columns. (Delhi 2010)

Answer:

Situation Vacant Wanted software engineer for Ivy Software Solutions, a leading name in computers. Candidate should possess a Master’s Degree in Computer Software Programming and at least 3 years experience with a known computer concern. Remuneration no constraint for suitable candidate. Apply with detailed resume within ten days to General Manager, Ivy Software Solutions, Agra Cantt, Agra.

Question 4.

You are the General Manager of E.V.L. Company which requires posh bungalows in company lease, as guest houses. Draft an advertisement in not more than 50 words under classified columns to be published in ‘The New Indian Express’.

Answer:

Accommodation Required EVL Company requires posh bungalows to be used as guest houses by their executives and guests. Accommodation in a centrally located, posh area, with power back-up facility and uninterrupted water supply is a must. Close proximity to the market will be preferred. Owners please contact: General Manager, EVL Company, Delhi.

Question 5.

Your younger brother aged 5 has been missing for the last three days. Draft an advertisement in not more than 50 words for the Missing Persons column of a local newspaper. You are Ram/Rama. Contact number 931070000. (Comptt. Delhi)

Answer:

Missing Person General Public is hereby informed about the missing of a 5-year-old boy from Central Park in Connaught Place three days ago. The child responds to the name ‘Sonu’, is fair complexioned and was wearing a red shirt and denim shorts. Anyone knowing anything about his whereabouts please contact: Ram, contact no. 931070000. A cash prize of? 50,000 for the finder.

Question 6.

You are Ramanuj am/Revathi, a student of Class XII, St. Xavier’s School, Jhansi. You are interested in giving tuition in Maths to one or two students of class VIII. Draft an advertisement in not more than 50 words for a local newspaper. (Comptt. All India)

Answer:

Maths Tuition Available Tuition of Maths is available for students of class VIII. Not more than two students will be taught five days a week (Mon. to Fri.) between 4.30 pm to 6 pm. Assurance of good result. Those interested may please contact: Ramanujam, student of Class XII at St. Xavier’s School, Jhansi

Question 7.

You are Uttarq/Umesh, a visually challenged person, running a telephone booth in the Central Market, Delhi. Give a suitable advertisement in not more than 50 words for a telephone operator in ‘Situation Vacant’ column of Delhi Times, offering attractive remuneration. (Comptt. All India 2011)

Answer:

Situation Vacant Telephone Operator required for a telephone booth, run by a visually challenged man, in the Central Market, Delhi. The person must be fluent in Hindi and English. Work timings: 12 p.m. to 9 p.m. (Monday to Saturday). Remuneration no constraint for suitable candidate. Contact: Umesh, 9818182838 (between 3-5 p.m.)

Question 8.

You want to rent out your newly constructed flat in the heart of the city. Draft an advertisement in not more than 50 words to be published in ‘The Deccan Herald’, Bangalore under classified columns. Give all the necessary details. You are Mohan/Mahima of Jayanagar, Bengaluru. (Delhi 2011)

Answer:

Available For Rent Newly constructed flat on M.G. Road with 24 hrs. water and electricity back-up facility. Has two bedrooms with attached bathrooms, one huge drawing-cum-dining. Expected rent? 24,000 p.m. Company lease only. Contact: Mohan, Jayanagar, Bengaluru.

Question 9.

You are Mohan/Mohini, General Manager of PJC. Industries, Hyderabad. You need an accountant for your company. Draft, in not more than 50 words, an advertisement to be published in ‘The Hindu’ in classified columns. (All India 2012)

Answer:

Situation Vacant Wanted Accountant with a Master’s Degree in Commerce and minimum of three years experience in a reputed firm. Candidate should not be more than 30 years of age. Remuneration no bar for a suitable candidate. Apply with detailed resume within seven days to Mr. Mohan, General Manager, P.K. Industries, Hyderabad.

Question 10.

You are Ratan/Rani, General Manager of Hotel Green Park, Lucknow. You need a receptionist for your hotel. Draft an advertisement in not more than 50 words to be published in ‘Hindustan Times’, Lucknow, calling for applications. (All India 2012)

Answer:

Situation Vacant Wanted male/ female receptionist in the age group of 22-28 years for a reputed four-star hotel. Candidate should be a graduate having fluency in speaking English and should be computer literate. Apply with detailed resume within seven days to General Manager, Hotel Green Park, Lucknow.

Question 11.

You are Keshav/Karuna, interested in purchasing a house in Bengaluru. Draft in not more than 50 words an advertisement to be published in the classified column of a local daily giving the details of your requirement. (Comptt. Delhi 2012)

Answer:

Accommodation Wanted Need a 300 square yards newly built bungalow in a prime location in Bengaluru for immediate purchase. Three bedrooms with attached bathrooms, drawing room, dining room preferably in close vicinity to a market-place. Contact: Mr. Keshav; Mobile: 9812345678

Question 12.

You are Jay/Jaya, interested in purchasing a second-hand flat. Draft an advertisement in not more than 50 words to be published in the classified column of a local daily giving the details of your requirement. Your contact number is 9012341234. (Comptt. All India 2012)

Answer:

Accommodation Wanted Wanted for immediate purchase a second-hand flat having two bedrooms, one with attached bathroom in close vicinity to a market place and bus-stop. Price range between 15-20 lakhs. Owners, please contact Jay mobile no. 9012341234 between 3 p.m. to 8 p.m.

Question 13.

You have lost your leather wallet containing your Examination Entry Ticket for Class XII while travelling by bus from Banashankari to M.G.Road in Bangalore. Write a notice in not more than 50 words, to be published in ‘Deccan Herald’. You are Pranav/Parveen, 12 Gandhi Road, Bengaluru. (All India 2012)

Answer:

Lost And Found Lost a black leather ladies wallet containing my Examination Entry Ticket for class XII travelling on Bus Route no. 123 from Banashankari to M.G.Road on 15th Feb., 20xx. Anyone who finds it please contact urgently Parveen, 12, Gandhi Road, Bengaluru. Suitable reward for finder.

Question 14.

You are General Manager, Hotel Dosa, Gur- gaon. You need a lady Front Office Assistant with sound knowledge of computers. She must be a graduate and good in communication skills with pleasing manners. Draft an advertisement in not more than 50 words to be published in Gurgaon Times. (Delhi 2013)

Answer:

Situation Vacant Wanted a Lady Front Office Assistant for a reputed hotel in Gurgaon. Candidates should be between 25-35 years of age, graduate, good in communication skills with pleasing manners and also have sound knowledge of computers. Interested candidates can send their resume to the General Manager, Hotel Dosa, Gurgaon within ten days.

Question 15.

You have a three-bedroom flat in Dwarka, which you want to let out on rent. Draft an advertisement in not more than 50 words to be published in The Times of India’ under classified columns. Contact 2758902. (All India 2012)

Answer:

Available For Rent Newly constructed flat on M.G. Road with 24 hrs. water and electricity back-up facility. Has two bedrooms with attached bathrooms, one huge drawing-cum-dining. Expected rent? 24,000 p.m. Company lease only. Contact: Mohan, Jayanagar, Bengaluru.

Question 16.

You possess an acre of land in the heart of the city. You want to dispose of this property since you have decided to buy a flat. Write an advertisement to be published in a national daily, giving all the necessary details. You are Krishan of Moti Nagar, Delhi. (Delhi 2014)

Answer:

Land For Sale Available for sale one acre of land in the heart of Delhi. Owner is interested in selling land as early as possible. Interested parties can contact Krishan, Moti Nagar, Delhi, Mobile No. 1234 0.

Question 17.

You would like to let out a portion of your independent house for office use. Write an advertisement for the classified columns of the local newspaper giving all the necessary details. Write the advertisement in not more than 50 words. (Delhi 2014)

Answer:

Office Space On Rent a portion of an independent house is available for rent for office use. Located in Central Delhi, 1km from Metro station, 2000 sq.m area. Parking facility for over twenty cars. Expected rent? 35,000 pm. Interested parties can contact: ABC, contact no. 12340.

Question 18.

You want to sell off your motorbike which you have been using for five years since you have decided to buy a car. Write an advertisement, in not more than 50 words, to be published under the classified columns of a national daily. Furnish all the necessary details. (Delhi 2014)

Answer:

Motor Bike For Sale Yamaha 100 cc motorbike fully loaded with accessories for sale. Done 8,000 km, excellent condition, 2013 Model, Price expected ?28,000 (non-negotiable). Genuine buyers, contact Raj Kumar, Mobile No. 1234 0.

Question 19.

Your school, Akash Public school, Agra needs a canteen manager. On behalf of the Principal, write an advertisement in about 50 words to be published in the classified columns of a local daily. Mention the educational and professional qualifications, other qualities required in the manager, who to apply to and the last date for the receipt of applications. (All India 2015)

Answer:

Situation Vacant Wanted a pleasant and friendly canteen manager for a reputed public school in Agra. Candidate should be a graduate with a Diploma in Food and Beverage and at least 5 years experience of working in a canteen. Interested candidates, please contact. Principal, Akash Public School, Agra with complete bio-data within 10 days of publishing of this advertisement. PH: 98100xxxxx.

Question 20. You require a teacher to teach maths and science to your son at home who is in class 10. Draft an advertisement in not more than 50 words giving all your requirements. You are Arun/Aruna. Contact No. 93xxxxxxxx.

(Comptt. All India 2014)

Answer:

Wanted An experienced male Maths teacher as a private tutor for a Xth standard boy. Candidate should have at least 10 years experience of teaching Maths in a public school. He should be a strict disciplinarian to be able to deal with the student on a stem note. Remuneration no constraint for the right candidate. Apply with complete details to Manisha, 10, Rajaji Nagar, Bangalore.

Question 21.

You have retired from a bank after 30 years of service and are looking for a job. Draft an advertisement in about 50 words for the situation wanted column of a local daily giving your qualifications, experience and the kind of job expected. You are Sunil/Sita, 4, Bank Enclave, (Delhi 2014)

Answer:

Situation Wanted Retired bank official seeks a job as Senior Accountant in a firm. Have a master’s degree in Commerce and 30 years experience of working in a nationalised bank. Job profile can include managing and maintaining logbooks and account balance. Contact: Sunil 4, Bank Enclave, Delhi.

Question 22.

You have lost an expensive watch probably in the market. Write an advertisement for the ‘Lost and Found’ column of a local newspaper giving all the relevant details. Offer a reward also. Write the advertisement in about 50 words. You are Gopal/Gopa, 4 Manav Road, Kanpur. (Comptt. Delhi 2014)

Answer:

Lost And Found Lost a Casio watch, black dial and black leather strap, on Bus Route No. 205 on 1st February, 20xx at 10:00 a.m. Anyone who finds the watch please contact Gopal, 4 Manav Road, Kanpur. Finder will be rewarded with? 2,500. Gopal

Question 23.

You have cleared your IIT Entrance Exam and so want to sell off the reading material you have with you. Write an advertisement to be placed in the ‘For Sale’ columns of a local daily giving all details of the material you have with you in not more than 50 words. You are Mohan/Mohini. Contact No. 9811111111. (Comptt. Delhi 2014)

Answer:

For Sale IIT Entrance Exam books of FIITJEE and Brilliant worth? 6,000 for sale. All books are in mint condition. A rare chance to prepare for IIT Entrance Exam with all the relevant study material at half the price. Those interested please contact Mohini, Contact no. 98111 11111.

2016

Question 24.

Principal, Sunrise Global School, Agra requires a receptionist for her school. Draft a suitable advertisement in about 50 words to be published in the classified columns of a national newspaper giving all the necessary details of qualifications and experience required in the receptionist. (Delhi 2014)

Answer:

Situation Vacation Required a female receptionist for a reputed public school in Agra. Candidate should be a graduate with at least three years experience in a similar position. Knowledge of computers, fluency in English and good communication skills are essential requirements. Salary negotiable. Interested candidates may apply with complete biodata within seven days to Principal, Sunrise Global School, Agra.

Question 25.

You need to buy a flat. Draft a suitable advertisement in about 50 words to be published in the classified columns of a local newspaper giving all the necessary details of your requirement. You are Karan/Karuna, M 114, Mall Road, Delhi. (Delhi 2014)

Answer:

Flat Wanted Wanted 1300 sq. ft., three-bedroom flat on the ground/first floor with separate servant quarters in a ready-to-move-in society in the NCR region. Rent negotiable. East facing, twenty-four-hour water supply, power backup, close proximity to metro station preferred. Contact: Karan, M 114, Mall Road, Delhi.

Question 26.

You are Karan Kumar/Karuna Bajaj, a leading lawyer practising in Surat. You want to buy an independent house at City Light Road to be used as office-cum-residence. Draft an advertisement in about 50 words for the classified columns of a local newspaper. You can be contacted at 45645678. (All India 2014)

Answer:

Accommodation Wanted A leading lawyer practising in Surat wants to buy an independent house to be used as office-cum-residence at City Light Road. House should have sufficient parking space and should be located in close proximity to the main road. Contact: Karan Kumar on 45645678 between 10 am to 2 pm.

Question 27.

You are Karan/Karuna of M 114, Mall Road, Delhi. You are a civil engineer and have recently returned from UAE. You are looking for a suitable job in India. Draft an advertisement for the same in about 50 words. Give details of your qualifications, experience, nature of job and expected remuneration. (All India 2014)

Answer:

Situation Wanted A qualified civil engineer recently returned from UAE seeks a suitable job in India. Done Civil Engineering from Jamia Milia University. Fifteen years experience of working in the construction field (commercial) in reputed firms in India and UAE. Expected remuneration—negotiable. Contact: Karan, M 114, Mall Road, Delhi.

Question 28.

Situation Wanted Qualified civil engineer recently returned from UAE seeks suitable job in India. Done Civil Engineering from Jamia Milia University. Fifteen years experience of working in construction field (commercial) in reputed firms in India and UAE. Expected remuneration—negotiable. Contact: Karan, M 114, Mall Road, (Delhi 2014)

Answer:

House For Sale 3 BHK with attached baths, modular kitchen, 2,000 square feet house built three years ago for immediate sale in Greenwood Society, Sector-52, Gurgaon. Owner going abroad. Price expected is as per the ongoing market rate. Must sell soon. Contact no.: XXXXXX

Question 29.

Write an advertisement, as Sanjay Gupta, offering Do not exceed 50 words. Contact: xxxxxx (Comptt. All India 2014)

Answer:

To-Let 3 BHK Flat available on rent in Dwarka, Delhi. In close proximity to Metro Station, Sector 10, Dwarka. Society flat, with complete security and ample parking space. 12-hour electricity backup available. Expected rent—?25,000 p.m. Contact Sanjay Gupta, Mobile no.: 9891 xxxxxx.

Question 30.

You want to sell your car. Write an advertisement for the ‘sale and purchase ‘ column of a local newspaper giving all relevant details. Write the advertisement in about 50 words. Contact no. xxxxxx. (Comptt. All India 2014)

Answer:

Hyundai Santro For Sale 2016 May Hyundai Santro for sale, white colour, done 20,000 kms, single-owner driver, Top-end model, Excellent condition, owner going abroad, 3.00 lacs non- negotiable price. Contact Sushil, 21, Ram Nagar, Delhi between 3 p.m. to 5 p.m.

Question 31.

You VikranySonia, an Hon’s graduate in history with specialization in Medieval India. You are well acquainted with places of historical interest in Delhi, Agra and Jaipur. You are looking for the job of tourist guide. Write an advertisement in about 50 words for the situations wanted column of a local newspaper. Your contact no. 999751234. (Delhi 2014)

Answer:

Situation Wanted A Hon’s graduate in History with specialization in Medieval India and well acquainted with places of historical interest in Delhi, Agra and Jaipur seeks the job of a tourist guide. Can speak fluent English and Hindi. Expected salary? 15,000 for a personal interaction please contact Vikram at 999751234.

Question 32.

You are Vikrain/Sonia, an electronics engineer who has recently returned from the U.S. and looking for a suitable job in the IT industry. Draft an advertisement in about 50 words for

Answer:

Situations Wanted An electronic engineer with a first-class degree from reputed US college seeks a suitable job in IT industry. Has a master’s degree in Electrical Systems Engineering and 7 years of work experience with a reputed IT firm in New Jersey. Please contact: Vikram L Mobile no.: 91930 10203

Question 33.

You are Ran/RaJani. Draft a classified advertisement, in not more than 50 words, for the purchase of a house,, giving all necessary details of your requirement. You can be contacted at 45678900. (Comptt. All India 2014)

Answer:

Purchase Of House Advertiser requires an independent newly-built house, with latest amenities in or around the NCR in Gurugram. Close proximity to the metro station is a must. The house should be in an open area with power back-up and uninterrupted water supply. Owners, please contact: Ram/Rajani at 45678900

Question 34.

You are Ran/Rajani. Draft a classified advertisement, in not more than 50 words, to be published in India Times for the sale of a used motor car giving all the necessary details. You can be contacted at 12345679. (Comptt. Delhi 2014)

Answer:

Honda City For Sale 2015 August, Honda City for Sale, Silver colour, done 24,000 km. single-owner drove, top-end model. Excellent condition. Price expected 4.5 lacs, Non-negotiable. For any other queries contact: Ram, Mobile no: 123456789 between 9 am to 5 pm.